“Authentic Balsamico”: a modern research fon an ancient product
“The construction and the defense of our marks goes through a strong scientific and technological knowledge: the more we differentiate the analyses and we strengthen the ability to discern from where a product comes from, the more we fortify our brand.” With these words Stefano Vaccari, from the General Direction for the promotion of the quality agroindustrial sector of the Mipaaf spoke at the end of the conference “Authentic Balsamic Vinegar: modern search for an ancient product”, organized on Tuesday 4th June by the Consortium of Balsamic Vinegar of Modena together with the Consortium of Traditional Balsamic Vinegar of Modena and of Reggio Emilia in the ‘Cavour Room’ of the Office of the Alimentary and Forest Agricultural Politics in Rome.
“The Ministry – said Vaccari – is already financing this type of project for other sectors because we must reach the mastery of the technological control. If we are able to consolidate the technological identity of the product, we also have to be able to tell the producers what to write on the label. Among the priorities of the Ministery also the debugging of the guidelines for labeling, from which must positively emerge the effort of each single consortium and the producers, to the detriment of those using terms not conform to the law.”
The importance of the team works between Consortiums and Office in order to improve the quality of the productions and the guardianship of the excellences to make it more effective, had been underlined also during the opening of the Conference: “With this project – said the President Mariangela Grosoli – the Consortium Balsamic Vinegar of Modena wants to set new bases for a great traceability of the raw materials, which is becoming the more and more important, lately.
Today we presented the results of the first phase of a study for a creation of a new database specific for vinegars.
This was also possible thanks to the generous support of the MiPAAF, that has developed his/her activity of guardianship of the typical products going deeper than just recording the denomination. In fact it also took action to improve the quality in order to protect both clients and those working in this field.
Over 90 million produced liters, of which 73 million bottled liters, for a turnover of 433 million of euros: these are the numbers that appear on the identity cards of the Balsamic Vinegar of Modena, together with those figures related to the economic area of this production : 79 acetaie, 242 operators and 550 employees for this sector that exports 92% of the volumes.
Important numbers, that confirm the importance of developing politics which aim to protect and safeguard the product. This is a need felt both from the operators of the sector and the consumers, more and more concerned of the quality of the alimentary products.
